About Us


Our mission is to engrave cycling as part of people's life. We believe that a bicycle can changed the World by changing the people that enter the sport of cycling. We do not sell bicycles and accessories. We sell health, happiness, a green solution to commuting and a ticket to be part of the cycling community. A community that shares the same goals: changing the World one pedal stroke at a time.  


Our vision is to set a new standard for bicycle shops. In simple words, we want to become the best bicycle shop in town. Only by engraving this vision into our soul, we can strive for excellence. Even when we think we are a great shop, it is never enough. We are obsessed with developing better systems and provide services that exceed customer's expectations. 


Be extraordinary in customer service:

  • We will treat our customers and vendors the way we would treat ourselves and our loved ones
  • We will meet and always try to exceed customers expectations
  • We will aim to bond customer relationships that build trusts, loyalty and happiness
  • We will listen to our customers and evolve as a company to provide better services and to offer better value

Pursue Health and mental growth:

  • We heavily encourage a healthy lifestyle free of drugs and bad habits
  • We believe there is a body-mind connection that can never stop seeking betterment and improvement. In order to impact your surrounding, we must start with ourselves

Be creative and open minded:

  • In a fast changing generation, we cannot evolved without thinking outside the box.
  • Making mistakes along the way and learning from it means we are taking risks and daring to become different in order to pursue our vision
  • Safe ideas are the enemy of great ideas that have helped shape the greatest companies alive
  • There are many ways to arrive to a destination. We allow our team and customers to use their imagination to find ways that make the journey more fun, exciting and enjoyable

Be Result Focused and efficient:

  • In order to stay ahead of the competition, we will work tirelessly to be more efficient and effective in the operations of our company.
  • We can never settle for “good enough” because this mentality will never align with our vision
  • We value doing more with less and having urgency to get things done a priority. We are casual in our internal interactions, but serious in the projection of our ideas.

Be passionate:

  • Without passion, our goals are more distant and we can get sidetrack easily
  • Passion is contagious and motivates others to focus on larger goals
  • Passion is what allows us to stand up after many downfalls and keep pressing forward